Guardian - Has a huge commitment to globalization and diversity, a typical Guardian front oage consists of global news and climate change, this fits their audiences preferences well.
The I - Has a much lower text to image ratio
- Has a very uncommon, standout vertical masthead,that when being compared to other mastheads stands out easily
Daily Mail - The news values of the Daily Mail is being committed to positive stories of the royal family mostly,
The Daily Express - Has a recognizable, very direct mode of address
- Targets the middle/lower class and middle aged individuals
The Sun - Has a commitment to both soft celebrity news, and to pushing the boundaries related to objectifying women
- Very high, almost magazine like, photography to text ratio.
Daily Mirror - Very obviously committed to celebrity stories
Daily Star - The lowest circulation of all national newspapers
- Moves away from the traditional newspaper stories
The Daily Telegraph - Targets the middle class business orientated audience
- Huge text to image ratio, to suit their target audience's preferences
- Right wing newspaper
- Lots and lots of hard news (reinforces preferences of target audience)
- Uses elaborate serif masthead to match tradition
The Times - High text to photo ratio
Websites
Guardian - Usually, there is a significantly less high text to photography ratio. The target audience age also drops dramatically due to use of technology.
Daily Mail - The age demographic dips dramatically, they use a dreadful layout, and they have a massive commitment to celebrity news.
The Sun - Much more entertaining to read for most as it includes more celebrity news, sport etc. Much less information, bur more division, and continues the idea of the paper objectifying women.
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