Media Seminar with Rob Miller Key Notes

Guardian - Has a huge commitment to globalization and diversity, a typical Guardian front oage consists of global news and climate change, this fits their audiences preferences well.

The I - Has a much lower text to image ratio

- Has a very uncommon, standout vertical masthead,that when being compared to other mastheads stands out easily

Daily Mail - The news values of the Daily Mail is being committed to positive stories of the royal family mostly,

The Daily Express - Has a recognizable, very direct mode of address

- Targets the middle/lower class and middle aged individuals

The Sun - Has a commitment to both soft celebrity news, and to pushing the boundaries related to objectifying women

- Very high, almost magazine like, photography to text ratio.

Daily Mirror - Very obviously committed to celebrity stories

Daily Star - The lowest circulation of all national newspapers

- Moves away from the traditional newspaper stories

The Daily Telegraph - Targets the middle class business orientated audience

- Huge text to image ratio, to suit their target audience's preferences

- Right wing newspaper

- Lots and lots of hard news (reinforces preferences of target audience)

- Uses elaborate serif masthead to match tradition

The Times - High text to photo ratio

Websites

Guardian - Usually, there is a significantly less high text to photography ratio. The target audience age also drops dramatically due to use of technology.

Daily Mail - The age demographic dips dramatically, they use a dreadful layout, and they have a massive commitment to celebrity news.

The Sun - Much more entertaining to read for most as it includes more celebrity news, sport etc. Much less information, bur more division, and continues the idea of the paper objectifying women.